Vloggers, YouTubers, whatever your preferred title is for the revolutionary new profession, there is no denying that this modern route into the public eye is an incredible way of generating an enormous income as well as obtaining the level of fame that can ultimately result in a wax-work in the legendary Madam Tussauds… just ask the talisman (if you will) for all of the YouTubers on the web; Miss Zoe Sugg, better known as “Zoella”.
Sounds great doesn’t it, but surely this job is far too good to be true? Having conducted my own research into the ‘work’ each vlogger carries out, I can confidently confirm that it is far from Dolly Parton’s vigorous 9-5. The majorities of these vlogs either involve make-up tutorials or live reactions to video games, which in essence, mean that the most strenuous part of their job is getting themselves up from the sofa to turn the camera off at the end of the video.
It is clear that there is a ‘talentless’ stigma that follows famous Vloggers around like a bad smell, and it is a constant level of criticism that is particularly difficult to deal with. But equally, I am also aware that when 26-year-old male YouTube sensation – PewDiePie is sat in his 10-bedroom mansion, counting the 12 million dollars he was able to generate last year, reading a comment left by 30-year-old Darren from Exeter that reads “U suck”, it may not bother him a great deal…
So how do these online ‘Stars’ make all of their money? Well once a Youtuber links Google AdSense to their channel, they make 68% of the advert revenue. Youtube then charges advertisers when a viewer watches 30 seconds or more of the advert and charges around $0.18 per view of which the Youtuber providing the content receives around $0.03. This may not seem like very much, but when Vloggers are receiving 8 billion views… yes … 8 Billion, this small fee becomes rather substantial. To add to this already memorizing sum of money, the Youtuber will receive a payment for every 1000 subscribers they obtain to their channel, again the individual fee is only very small averaging at around $.20.But when PewDiePie is currently sitting at 58 million subscribers, he becomes a phenomenally rich man.
Although the financial element of becoming a Youtuber is fantastic, it genuinely seems like the majority of the Vloggers that do this for a living do it because they love it and they’re passionate about making viewers laugh, helping them or making them think about a wider issue which is actually very refreshing to watch. Yet the criticism that the folks that do this for a living receive can be, quite frankly, brutal. For the millions and millions and people that love what they do, there will always be hundreds of thousands that despise it and those with negative opinions always seem to be a lot louder than those that are positive.
The hate and abuse that they receive comes at the hands of people that don’t believe they are worthy of this level of fortune and fame. Zoella released a book in 2014 that became the fastest selling book of the year as well as the highest selling debut book in recent memory, obliterating J.K Rowlings previous record. This excellent achievement was completely undermined by the fact that she didn’t even write the book herself… she hired a ghostwriter who she then failed to acknowledge as having written the book. There seems to be a common theme with various Vloggers that many of them have managed to release their own books and it comes across very much as a case of pages that need to be filled rather than a story that needs to be told.
Youtubers and Vloggers are a very niche breed. There is no way on earth you can knock their intelligence for spotting a gap in the market and exploiting it to its full potential to create amazing careers and lives for themselves. Equally it is perfectly understandable that there are millions of people that just don’t understand how these people that sit and talk to a camera in there mums bedroom are making millions of pounds whilst they are working hard just to make ends meet. I suppose it’s a sense of envy and frustration that results in harsh and, in more cases than not, unfair comments that will inevitably be read by the vloggers that make these videos and unsurprisingly it will prove difficult to take read. As illustrious as it may seem, this criticism and abuse undoubtedly makes the ‘easiest job in the world’ slightly more challenging and must take its toll on the mental state of the Internet stars, maybe its not all sunshine and rainbows after all.